Several publishers and developers also have closed-door presentations to attendees or allow for private interviews or demonstrations on some products. The event then opens at the Los Angeles Convention Center on June 13, allowing the attendees to spend time in the show's exhibit hall where publishers and developers would have booths available to demonstrate their new games. As with previous E3 events, E3 2017 would begin with press conferences held by several major publishers in the days just prior to the event proper (June 11 and June 12), providing details on new games and products they anticipating shipping within the year. 4.2 British Academy of Film and Television ArtsĮ3 is the video game industry's primary retail showcase for the North American market, aimed at retailers and video game journalists, with the announcements and coverage widely reported through online gaming websites and streaming media.The events affirmed a trend in virtual reality-based games alongside new intellectual property and franchise expansions. As such, there was little of the show devoted to hardware and was mostly focused on upcoming games for them. The event occurred following the release of the Nintendo Switch three months earlier, and the announcement of the hardware refresh of the Xbox One, the Xbox One X, released five months after the event. It was the first E3 to allow public access to the event, and as a result, the total attendance was about 68,400 which included 15,000 in public passes.
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The event, organized by the Entertainment Software Association (ESA), took place at the Los Angeles Convention Center from June 13–15, 2017. E3 2017 was the 23rd E3, during which hardware manufacturers and software developers and publishers from the video game industry presented new and upcoming products to the attendees, primarily retailers and members of the video game press.